Online Marketing Articles From American Express
Excellent marketing articles by the American Express Small Business Network that will enhance your business exposure, create stronger revenue potential and build positive market branding.

Create Your Marketing Plan
Includes the six major elements of a successful marketing plan: The Purpose, Your Target Customers, Benefits of Your Product or Service, Your Positioning, Your Marketing Tactics and Your Marketing Budget.

Elements For A Successful Press Campaign
Includes the following components: Press Kit, Press Releases, Media Alert, Backgrounder/Fact Sheet, Biographies, Media Lists/Contacts and News Conferences/Briefings.

Write A Successful Press Release

Sample Press Releases