|
Effective
Trade Show Planning & Marketing
An in-depth trade show article by the American Express Small Business Network
that will help you generate new leads, find suppliers, check out the competition,
do some networking and get publicity. According to the Center for Exhibit
Industry Research, it is 62% less costly to close a lead generated from a trade
show than a lead generated in the field.
These subjects are discussed: Choosing The Correct Trade Show,
Setting Clear Objectives, Creating An Effective Trade Show Exhibit, Promoting
Your Presence, and Planning Your Follow-Up Strategy.
Other Excellent Trade Show Articles
How
To Avoid Trade Show Confusion
Crucial
Trade Show Guidelines
Two
Sides Of A Trade Show
Selling
Twins - Retailing and Trade Shows
|
